BILL BAIN

PROFESSIONAL EXPERIENCE

HEAD OF COMMUNICATIONS

Architectural design, interior design, rendering, and construction management company.

SELECTED CONTRIBUTIONS:

• Generated $20K monthly revenue by implementing CRM tool to establish systematic approach to business development and marketing; established baseline of inquiries and met KPIs for growing client base.
• Improved communications by implementing conflict resolution strategies to resolve critical issues impacting business.
• Enhanced regulatory awareness and streamlined future interactions with permitting and insurance agencies by completing in-depth research and analysis to navigate complex NYC permitting and insurance regulations.
• Grew brand awareness and engagement by creating marketing strategies, including redesigned company website, creating profiles on online service marketplaces, increasing social media presence, producing video series, and developing VR project tours.

DIRECTOR, INTERNAL COMMUNICATIONS

Municipal authority in Pittsburgh, PA that oversees and maintains
Pittsburgh International Airport and Allegheny County Airport.

SELECTED CONTRIBUTIONS:

• Drove employee and stakeholder engagement, productivity and retention by creating new communications channels to reach dispersed workforce, including previously unreached frontline workers comprising 75% of employees.
• Empowered leaders and stakeholders to leverage new internal communications channels by establishing organization’s first internal communications strategy and defining Service Level Agreements.
• Grew employee engagement by connecting with employees through mix of print, digital media, in-person events.
• Expanded reach to 2,500+ stakeholders and staff impacted by extensive renovation and modernization projects, providing updates on logistical changes through campus-wide newspaper and in-person event series. 

DIRECTOR, INTERNAL COMMUNICATIONS

Global financial information services firm recognized as one of “Big Three” credit rating agencies.

SELECTED CONTRIBUTIONS:

OPERATIONS & PROCESS IMPROVEMENTS

• Increased efficiency and productivity by leading the design and launch of company’s first global intranet for 2,500 employees in 40 countries; included needs assessment, gaining executive and employee buy-in, user testing, managing design team, user training and post-launch engagement.
• Recognized for outstanding success in subsequent redesigns of intranet to meet growing needs of workforce expanding to 4,500 employees, including leading global team of developers, graphic designers, and IT specialists; forming stakeholder advisory committee; and delivering training initiatives. 
• Boosted intranet user engagement by producing high-value video and editorial content aligned with company goals, resulting in 46% increase in consumption. 
• Drove automation of previously manual processes, streamlined editorial workflow, and increased transparency by creating an editorial calendar app that shepherded intranet content through ideation, composition, review and approvals, to publication.

COMMUNICATION ENHANCEMENTS

• Enhanced communications and fostered connections through mix of dynamic digital content, in-person and virtual events.
• Enhanced communications and fostered connections through mix of dynamic digital content, in-person and virtual events.
• Improved awareness of current topics and analytical findings across diverse analytical groups by producing monthly conference call series for analytical leaders and subject matter experts to share findings.
• Identified pain points and communication gaps through annual engagement surveys and employee roundtables, which provided insights to help leaders prioritize messaging and revise work processes, including overhaul of new employee onboarding.
• Managed integration programming for employees after acquisition of CreditSights, including developing communication plans and acclimating new team members into company’s culture.

LEADERSHIP & PEOPLE WINS

• Established rapid response communications during Hurricane Sandy, with focus on employee safety and business continuity, including emergency hotline, temporary remote office arrangements, and daily email updates.
• Increased leader transparency and employee satisfaction by producing bi-weekly leader video series and establishing annual global town hall series, beginning with live 1,200-attendee event in NYC broadcast to conference rooms worldwide.
• Led change management communications for office relocation, with most employees moving from private offices to open plan.

COVID RESPONSE

• Redesigned intranet homepage to provide easy access to essential resources such as office supply forms, remote work instructions and employee wellbeing resources.
• Engaged colleagues during challenging times by profiling human-interest quarantine stories, hosting virtual events, facilitating dialogue between employees and leadership, and launching a new weekly newsletter for all employees.
• Recognized for “Best Pandemic Communications” by Simply Digital IC.

INTRANET MANAGER

Global engineering, design, and construction firm with $6B in annual revenue. 

SELECTED CONTRIBUTIONS:

• Recognized by Nielsen Norman Group in its annual Top 10 Intranets of the Year for leading team of 10 designers, developers and project managers in complete overhaul of platform and creating user-centric and personalized experience. 
• Drove global alignment by expanding intranet throughout US, Europe, Asia, and Australia, including leading team of 6 contributing writers and overseeing editorial calendar to ensure consistent alignment of content across globe.